All the content on X comes under the 3 funnels.

1. Top of the funnel
2. Middle of the funnel
3. Bottom of the funnel

Now, let’s start with the first one:

Top of the Funnel:

Under the TOF, 90 % of the content goes viral on X.

It includes:

• Memes
• Platitudes
• Giveaways
• Attack on the system
• Shit post with examples
• Trending “How to stuff” ex: ChatGPT

How would you know if the content is a TOF?

If you are struggling to find whether a tweet comes under TOF, MOF, or BOF.

Then compare the views with the likes and comments of the post.

For ex:

If 1000 people viewed your tweet and 100 people liked it.