This aspect of profiles often goes unnoticed, yet it holds significant power.

Your follow ratio—comparing those you follow to those following you—is a subtle form of social proof.

As a general guideline, aiming for a follower ratio of 1:100 works well.

Meaning, that for every account you follow, ideally, you'd want to have 100 or more followers.

Consider this: If I follow 100 accounts, ideally, I should aim for a following of 10,000.

Why this benchmark?

Well, being followed by many while following fewer suggests your value in the digital realm.

Let's delve into an example...

Despite the second account has more followers than the first one.