There is a small difference between TOF and MOF content.

It’s kind of tricky to separate both of them.

It includes your:

• Story
• Beliefs
• Values
• Mistakes
• Experience

Here’s an example of MOF content:

Let’s break this down and know how it comes under MOF content.

Charlie shares his own belief.

That “Working hard is stupid.”

And he supports his belief with the statements.

This convenience questions the people.

“Should I work 9-5?” ”Why 9-5 is stupid?”

This is how you break the content into TOF and MOF.

Remember:

As you move down the funnel, you’ll lose likes and comments.