It includes:

• How I
• Testimonials
• Case studies
• Your ICP’s struggles
• Your ICP’s pain points

Under this content, you talk about only one person’s problems and pains.

And offer solutions as a service or product to these people.

Remember:

You will get less amount of engagement with your BOF content.

So, don’t expect any good engagement with it.

What’s the use of BOF?

Bottom-of-the-funnel content is used to generate leads for your business.

And turn them into your customers.

You see most people are interested in your personal stories and habits.

But, most of them have nothing to do with your offer.

That’s the reason that you won’t find good engagement with your BOF content.